Are part-time agents bad for the industry? Here’s the truth
Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads.
4 unconventional marketing tactics that really work
Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded by the glittering lights of the NYC skyline — and brimming with guests.
The single most important ingredient for leads
Lead conversion rate in the real estate industry sits below one percent, as T3 Sixty estimates. Sound rather rough? That’s because, compared to other sectors, it is. To put things in perspective, the software industry’s conversion rate sits comfortably at seven percent, the healthcare industry is eight percent, and retail boasts a three percent average conversion rate.
The home inspection is not just for homebuyers
Local market reports from the relentless sales professionals of Century 21 Real Estate nationally indicate that supply in some local markets is moving toward demand equilibrium. As such, DOM (days on market) is increasing, and sellers looking for a competitive edge.
7 tips for protecting your clients from wire fraud scams
There is an ever-increasing number of closings where clients discover the funds they were going to use to purchase or sell their property suddenly disappeared because an online criminal stole their money before the settlement of the transaction. Here's how to protect your clients from these phishermen.
Positive outlook clouded by the threat of impeachment
The Brexit deal, the trade negotiations with China and a new president of the European Central Bank are all good news. But the threat of impeachment is a wildcard.
Agents need to ‘lean in’ to technology, but they’re not going extinct
OJO Labs founder and CEO John Berkowitz believes real estate agents will continue to play an important role in the industry for a very long time but also urged them Friday to "lean in" to technology because it's coming whether they like it or not.
Home prices could ‘trade like corporate shares’ thanks to iBuying, tech disruptors
Disruption is radically changing the homebuying process, according to Utah MLS leader Brad Bjelke. Other leaders around the country now have to decide how they're going to respond.
Inman 2019 Golden I Club winners announced
On Thursday, Inman honored the inaugural class of inductees into the Inman Golden I Club. The class was announced with fanfare live at Luxury Connect in Beverly Hills.